Thursday, September 24, 2015

No More BS! Strike Social Can Predict And Analyze Your Next Online Video Campaign- Part 2

In our Part 1 of "No More BS! Strike Social Can Predict And Analyze Your Next Online Video Campaign" post we introduced the Contagious Index(CI).  This index is based on how much your video is getting shared around the various social media platforms out there.
Let's take one of our videos for an example.

Drifting Top 6 Reasons Why We Love It is a video we released on August 27th, 2015.  It has 30,387 views as of today on September 24, 2015.  So it's been a little short of a month since we released this video.

Our goal from the beginning was to produce a video that would get shared by many of our viewers.  That is actually the number one objective when coming up with video ideas these days.  We question ourselves, "hmm, that's a cool video concept but would my friends want to watch and share this video"?

We figured if we compiled videos from our library and made a humorous list of why we love drifting, our viewers would share the videos on social media. Everyone loves lists as Buzzfeed has proven.

On Strike, you are able to conduct individual video analysis and even predictions.  Let's take a look at our above drifting video.

The Contagious Index is 241 which is not too bad but not that great either.  There are substantially more "Likes" than "Dislikes" so that is a good sign. 

Below you can see the engagement on various social media platforms from YouTube, Twitter, G+ and Facebook.  YT and FB count for the majority of the engagement with FB doing just a little more than a point more than YT.  The 160 Shares on FB is not that bad I suppose.  So we can say we somewhat achieved our goal.  Except we would be happy with more. These things take time and the more we practice, analyze and re-try, we get better at it.  

The following tab "PREDICT" is where it starts to get really interesting.  With this tool, we can predict how many views we can generate both artificially/PAID and ORGANIC.  And even run the campaign via the site, by clicking on PROMOTE to run your own Programmatic ad campaign. 

Now creators and online video marketers can analyze video performance, also plan promotional campaigns and even implement campaigns all on this platform.   

Even after campaigns, we can go back to export reports on how the entire campaign performed.  We have used this tool so far to report back to brands on how their videos are performing on GTChannel.  
So partners, use these metrics when pitching to clients and brands and also understand that although you want to have a strong organic view baseline,  you have that option to buy views on YouTube to fulfill view count obligations. 

- TK

Tuesday, September 15, 2015

More NASCAR And REDBULL GLOBAL RALLYCROSS Partnerships With Brian Wong And World Stage Racing

GTChannel signed on as a marketing partner as Brian Wong challenged the NASCAR Camping World Truck Series for the first time.  

Brian climbing into the Chevrolet Silverado 250 at the Canadian Tire Motorsport Park formerly known as Mosport.

At Redbull Global Rallycross Long Beach.  Brian was running a Hyundai Veloster rallycross car built by Rhys Millen Racing.

One of the best things about the Redbull Global Rallycross is the jumps they have on the course. 

Our friends at Superstreet Magazine were also supporting Brian's efforts for his GRC Super Car debut.  

Videos from Brian's weekend competing in GRC coming soon to GTChannel!

You can follow Brian Wong here.
Twitter: @BWMotorsports

Wednesday, September 9, 2015

No More BS! Strike Social Can Predict And Analyze Your Next Online Video Campaign

No more, guestimates and bull shitting your way through presentations because now you and your clients have access to intelligent online tools like Strike Social.

Some GTChannel partners already produce online videos for brands and individual clients. Even for those partners without clients yet, this tool can help you predict the performance of your videos and an accurate return on investment. We suggest you give it a try on your next marketing proposal or even when you are just planning for your next video release.

Strike Social is an awesome tool we found that enables creators and marketers smarter media planning, buying and competitive analysis.  The best part about it is that it's absolutely free.  Here at GTChannel, we love data and we love free shit. Especially if it helps our partners. Let's walk through the site.


The first Competitive Analysis section enable users of the site to run a competitive analysis on brands with YouTube channels. We entered the Toyota USA and Nissan USA YouTube channels just for kicks.

Since we are on the PAID tab, it shows how many YouTube TrueView advertising views each brand has paid for.  (Basically the pre-roll ads we see in front of the videos most people skip automatically)We can see that Toyota has paid for 69.6M views and Nissan 34.3M views.

Toyota has a bigger budget so they buy more views. There is nothing wrong with that.  Now let's see the next tab "EARNED".

Boom! Nissan has twice as many EARNED views at 7.76 M compared to Toyota's 3.52 M.  This is the most important figure since this reflects how many people are sharing, reposting, commenting and reviewing the content. It's essentially the virality(if that's even a word) of the video content.

For the next OWNED views come from the brands own channel, blogs, websites and social media accounts.  This reflects how much effort the brands itself puts into getting the content out on their own. Most definitely an important index as well as it shows how effective their own PR and marketing team is doing.

TOTAL VIEWS is obvious.  This shows the overall reach whether attained through PAID, EARNED or OWNED.

The second part "Top Industry Videos" are sorted by Best Videos as default. This is sorted by the Contagious Index.  The lower the better.  The CI identifies videos that are being highly shared, commented on and viewed at real time. Three out of the top 4 videos are by Nissan as shown above. The top video by Nissan comes up with a low Contagious Index(CI) of 68 points.

To be continued...