No More BS! Strike Social Can Predict And Analyze Your Next Online Video Campaign

No more, guestimates and bull shitting your way through presentations because now you and your clients have access to intelligent online tools like Strike Social.

Some GTChannel partners already produce online videos for brands and individual clients. Even for those partners without clients yet, this tool can help you predict the performance of your videos and an accurate return on investment. We suggest you give it a try on your next marketing proposal or even when you are just planning for your next video release.

Strike Social is an awesome tool we found that enables creators and marketers smarter media planning, buying and competitive analysis.  The best part about it is that it's absolutely free.  Here at GTChannel, we love data and we love free shit. Especially if it helps our partners. Let's walk through the site.

COMPETITIVE ANALYSIS

The first Competitive Analysis section enable users of the site to run a competitive analysis on brands with YouTube channels. We entered the Toyota USA and Nissan USA YouTube channels just for kicks.

Since we are on the PAID tab, it shows how many YouTube TrueView advertising views each brand has paid for.  (Basically the pre-roll ads we see in front of the videos most people skip automatically)We can see that Toyota has paid for 69.6M views and Nissan 34.3M views.

Toyota has a bigger budget so they buy more views. There is nothing wrong with that.  Now let's see the next tab "EARNED".

Boom! Nissan has twice as many EARNED views at 7.76 M compared to Toyota's 3.52 M.  This is the most important figure since this reflects how many people are sharing, reposting, commenting and reviewing the content. It's essentially the virality(if that's even a word) of the video content.

For the next OWNED views come from the brands own channel, blogs, websites and social media accounts.  This reflects how much effort the brands itself puts into getting the content out on their own. Most definitely an important index as well as it shows how effective their own PR and marketing team is doing.

TOTAL VIEWS is obvious.  This shows the overall reach whether attained through PAID, EARNED or OWNED.

The second part "Top Industry Videos" are sorted by Best Videos as default. This is sorted by the Contagious Index.  The lower the better.  The CI identifies videos that are being highly shared, commented on and viewed at real time. Three out of the top 4 videos are by Nissan as shown above. The top video by Nissan comes up with a low Contagious Index(CI) of 68 points.


To be continued...

-TK

GTChannel Does NASCAR?!

Last weekend GTChannel had an opportunity to partner with Brian Wong for the K&N East Pro Series as part of the NASCAR Sprint Cup last weekend.

The track was the legendary Watkins Glen and we were proud to have Brian run our name across the hood and rear panel of his MDM Hillman Racing prepped race car!

Read full story here. 

How Much Is My Brand Worth?

Do you know how much advertisers or brands are willing to spend on you?  For example, how much would it cost for a brand to have you upload a brand influencer video or a product placement in your video?

When GTChannel has these conversations with brands, the formula is something like this:

Cost to Produce Content + Reach & Engagement = Brand Integration Quote Amount

This has always been difficult to come up with because all the data is sprawled throughout several different platforms and it's changing everyday.  So then came Social Blue Book.  SBB is like a social media version of Kelley Blue Book we car guys know very well.  It gives you a "suggested price" of anything from a custom brand integration to a shout out.  No need to take it literally but it gives you and brands a ball park figure of what we're dealing with here.  Obviously if there are extra specific production requests from the brands, those kind of things need to be reflected in the pricing.  So take it as a starting point but not the end all solution. 

The app just went live in July and the service is fairly new but it already has platform integration with YouTube, Instagram, Twitter and Vine.  It looks like Facebook, Snapchat, Twitch and Blog integration is in the works.  

Give it a shot and see how much your brand is worth.  It's all about building your brand, whether it's on YouTube or any platform for that matter.  

- TK

So Long Google+

Who's really a fan of Google+?  Like really a fan?  

I thought so.

Google/YouTube finally got the message after two years of trying to force creators to make G+ accounts and integrating G+ commenting.  Today they announced that:

1. You will be able to use YouTube without a G+ account.

2. Comments will be completely separated between the two services. Basically comments made on YouTube will stay on YouTube and G+ comments will stay where no one will ever see...

If you're happy with how things are going or don't care, there is no need to change anything.  Just leave it as is.

But just remember, DON'T DELETE YOUR G+ ACCOUNT YET.  This will delete your YouTube channel now.

See the YouTube Official Blog post on this topic here.

3 Tips for YouTube Entrepreneurs

GTChannel Co-founder and President talks three important tips for YouTube entrepreneurs on Business Rockstars.  

GTChannel Founders on Business Rockstars

GTChannel founders Scott Schlichter and Taro Koki was invited to be on Business Rockstars with Kevin Rutkowski.  Business Rockstars is the largest producer of live audio and video content for entrepreneurs featuring rockstar CEO's, startups and entrepreneurs.  The Business Rockstars daily radio and streaming show airs LIVE 2 hours daily, Monday to Friday from 10am - noon PST.

Go to http://www.businessrockstars.com for more shows and information. 

10 New Features for YouTube Creators

1. Comments: New system that reduces the spam and unpopular "dislike" comments. 
2. Sub Notification: New mobile and email notifications when your fav channel publishes a new video. 
3. Sub Feeds: Easier access to for your subscription feed for the YT mobile app. 
4. Creator Studio App! 
5. Mobile Video Management: Update thumbnails and manage monetization from mobile. 
6. Cards: Are you using Cards? You should!
7. 360 degree videos: Don't get dizzy. 
8. Live Stream: Improvements on the livestreams.  
9. Creator Community: Find like minded creators. 
10. Updated Creator Academy