When we all changed over to the new YouTube channel design in 2013, YouTube gave us an option to make one of your videos a 'subscribe' Channel Trailer.
Viewers that come to your channel are automatically met with a trailer if they are not subscribers to the channel.
In the trailer, a channel can show what they are to expect and also why that viewer should subscribe now. We can't emphasize enough on how important building an audience by increasing your subscribers is.
Here are the main things to keep in mind.
1. Explain what your channel is all about. (what kind of videos and shows there are)
2. Look into the camera and ask viewers to "Subscribe to my channel"
3. Use clear and easy annotation buttons to seal the deal.
This is how you set up your Channel Trailer.
Hover over the section with your channel name and click on the pencil that appears on the right hand side
Click edit channel navigation
Enable the Browse view and then click Save
If you don't like your Channel Trailer or come up with a new one, you can always replace it.
If you haven't done it yet, your next video should be a channel 'Subscribe' trailer.
Here are some awesome textbook sub trailers! They may have stumbled onto your channel by accident but that trailer can kill or close the deal. Go do it now!
First video by Scion was just released. GTChannel will also be releasing a bunch of videos in the next coming months leading up to the SEMA Show.
First partnership announcement we'd like to make is that we've teamed up with our friends and GTChannel Network partner MotoIQ. Many of you may know Mike Kojima from our Behind the Smoke and Controlled Chaos video series but Mike is also the president and resident car nerd at MotoIQ. We'll be working out of MotoIQ's shop here in Southern California to keep things in the neighborhood.
Mike is an expert car builder and we feel much more confident that he's on our side helping us build this car.
Currently parts are starting to arrive to our shop so we'll be updating soon with some parts photos and an installation video.
Reel SEO put together of list of mind boggling YouTube facts like 6 billion hours of video is watched on YouTube every month and 100 hours of video is uploaded every minute.
It's hard not to realize that humans sure have a lot of time on our hands!
We've been challenged by Scion to build a FR-S for the 2014 SEMA Show. The SEMA Show is the biggest aftermarket show in the world and if we're going to get a chance to build a car and compete against the likes of Superstreet and Speedhunters, hell yeah!
Obviously we will be documenting this build on video and updating as we go along. We've tapped into our Rolodex to partner with the best in the business. Watch out for regular updates on GTChannel.com.
Full Release by Scion:
TORRANCE, Calif., (Aug. 11, 2014) – They publish about the FR-S and they
love the FR-S, but can they tune it? Scion announced today the three media partners that will compete
in its 10th annual Scion Tuner Challenge at the Specialty Equipment
Market Association (SEMA) Show in Las Vegas Nov. 4-7. Super Street, GT
Channel and Speedhunter will put their own spins on the stock FR-S
vehicles, drawing inspiration from the details of the FR-S Release Series 1.0.
All three outlets have long relationships with Scion and will receive
$15,000 to modify the vehicles. Super Street is a magazine dedicated to
covering high-performance customized cars and lifestyle. GT Channel is a car
video network focused on drifting videos, car racing and new vehicle tests. Speedhunters
is website featuring JDM (Japanese domestic market) tuning, U.S. tuning and
custom car projects. A panel of judges will evaluate the entries and announce
the winner at the SEMA Show. First place earns a $10,000 grand prize.
“The FR-S Release Series 1.0 presents a modern take on the vehicle’s
racing heritage and will provide our three media teams a creative muse for
their own inspired customizations,” said Landy Joe, Scion auto shows and
special events manager. “In our 10 years bringing this competition to the SEMA
Show, we’ve always been impressed by the ingenuity of car builders there and
our Scion fans. By bringing in these three respected partners to help us
celebrate this milestone, we hope to get even more people excited about the
possibilities.”
The stock FR-S is already a favorite of car enthusiasts and the tuner community.
At the start of the competition, each FR-S vehicle will have its 2.0-liter,
flat boxer engine, six-speed manual transmission and streamlined body exterior.
Each builder team can reach out to aftermarket partners for support as needed.
For more details about the contest, visit www.ScionRacing.com for blog entries, photos and video content.
Fans can follow the builds on the Scion Racing Twitter and Instagram using the
hashtags #ScionTunerChallenge and #FRSRS1.
We've been sending you guys tips on how to improve your videos and we're really seeing some great results with partners that have followed those steps. Some partner channels like Steve's POV are literally blowing up as we speak. You may have seen this crazy LED Lambo video but now it has 1.5 million views!
On the other hand, we still have guys uploading videos with file names like video1car.mov as titles..
Things like this make us cringe because some of the videos are pretty good and could do way better by optimizing the meta data (titles, description, tags). If you're gonna do it, let's do it right guys!
So we're going to break it down to 3 simples ways today!
1. Follow Best Practices. The minimum you must do to get on the search radar is your meta data. Title, description and tags! We can't tell you enough that without these three things, your video will go unnoticed and lost in internet wasteland.
Check out the awesome title that has all the right keywords people would search for. See the description with detailed text on the video with keywords and of course links to the official website and key social media channels. DailyDrivenExotics gets an A plus here!
2. Human Connection: All successful YouTube channels have that human connection. Real people speaking directly into the camera is the best way to connect with an audience. All of the YouTube masters like PewDiePie, Nigahiga and ijustine have become HUGE stars in this way.
SuperspeedersRob in our network with 228K subscribers is no different. He's the main guy on his channel and he speaks directly to the audience. Go check out how he's doing it right.
So does this guy. "No Muff too Tuff"! He's no pro but he's talking to the audience. Ok, so he looks like he's reading from a cue card but hey we give him props for going out there and just doing it!
3. Be Consistent: Find what you are good at and stick with it. 356Daly sticks with supercar videos. He just reached 1000 subscribers and is growing quickly because he's starting to find his niche. The audience knows they can come to his channel to see exotic cars. So don't try to be everything, stick to what you are good at and make lots of videos. Many people don't realize that the number of videos you release on a consistent basis is extremely important to building an audience. Keep the flow going so your audience keep coming back for more. Make more videos!
So you got that?
Follow Best Practices
Human Connection
Be Consistent
Do this and we guarantee your videos will become better!
Oh and don't even bother sending your videos to newvideo@gtchannel.com for promotion if you don't have the above 1. done. Com'on you gotta do some of the work yourself!
GTChannel and partner content is now available on the Endless TV app. Endless TV is a mobile app that enables you to see TV and internet videos. GTChannel is located in the Sports section.
The app is available on Android and iOS.
The interface is actually pretty cool once you get to the channel as you can just scroll through videos with a swipe. The best part about this app is that there are no pre-roll ads. The ads only come up when you choose to see the description of the videos.
Besides GTChannel, there are many of the major video outlets like ESPN, CNN, Vice, Comedy Central etc is available.
Check it out.
This is mainly due to how we are using the internet now. When was the last time you didn't know how to do something and you just 'Googled' it? Most likely your 2nd or 3rd result on that search result page was a YouTube video.
Folks would just rather see and hear someone else showing them how to do things than reading about it. It's faster and way easier that reading through a manual.
OEM Audio Plus is a car audio manufacturer that releases installation videos. Just don't pay attention to the semi-annoying voice over, this explanation totally makes sense.
Peter@ Speed Academy explains and shows us how to install brakes and new coil-overs properly. He's not just a pretty face with manly legs.
All of you GTChannel partners out there with How To videos, send your links to newvideo@gtchannel.com for inclusion in our playlist.
.png)
