We've been challenged by Scion to build a FR-S for the 2014 SEMA Show. The SEMA Show is the biggest aftermarket show in the world and if we're going to get a chance to build a car and compete against the likes of Superstreet and Speedhunters, hell yeah!
Obviously we will be documenting this build on video and updating as we go along. We've tapped into our Rolodex to partner with the best in the business. Watch out for regular updates on GTChannel.com.
Full Release by Scion:
TORRANCE, Calif., (Aug. 11, 2014) – They publish about the FR-S and they love the FR-S, but can they tune it? Scion announced today the three media partners that will compete in its 10th annual Scion Tuner Challenge at the Specialty Equipment Market Association (SEMA) Show in Las Vegas Nov. 4-7. Super Street, GT Channel and Speedhunter will put their own spins on the stock FR-S vehicles, drawing inspiration from the details of the FR-S Release Series 1.0.
All three outlets have long relationships with Scion and will receive $15,000 to modify the vehicles. Super Street is a magazine dedicated to covering high-performance customized cars and lifestyle. GT Channel is a car video network focused on drifting videos, car racing and new vehicle tests. Speedhunters is website featuring JDM (Japanese domestic market) tuning, U.S. tuning and custom car projects. A panel of judges will evaluate the entries and announce the winner at the SEMA Show. First place earns a $10,000 grand prize.
“The FR-S Release Series 1.0 presents a modern take on the vehicle’s racing heritage and will provide our three media teams a creative muse for their own inspired customizations,” said Landy Joe, Scion auto shows and special events manager. “In our 10 years bringing this competition to the SEMA Show, we’ve always been impressed by the ingenuity of car builders there and our Scion fans. By bringing in these three respected partners to help us celebrate this milestone, we hope to get even more people excited about the possibilities.”
The stock FR-S is already a favorite of car enthusiasts and the tuner community. At the start of the competition, each FR-S vehicle will have its 2.0-liter, flat boxer engine, six-speed manual transmission and streamlined body exterior. Each builder team can reach out to aftermarket partners for support as needed.
For more details about the contest, visit www.ScionRacing.com for blog entries, photos and video content. Fans can follow the builds on the Scion Racing Twitter and Instagram using the hashtags #ScionTunerChallenge and #FRSRS1.