Tuesday, April 1, 2014

VIDEO SEO YOU NEED TO DO NOW #1

Unless you are Ken Block and have a couple million dollars to burn on your next video, it's unlikely you can go without video search engine optimization(SEO).  
  
The first thing important to understand is that everything you see on YouTube (and Google) is based on their algorithm.  From which videos turn up as search results to how they prioritize their "suggested videos".  YouTube is the second largest search engine after Google (it's parent company) and you just can't afford not to optimize your videos.  
#1 PROPER TITLE & DESCRIPTIONS

Believe it or not, many people are too lazy to even title their videos.  This is super important for SEO.  ALWAYS title the video accurately based on the video content.  

How would someone search for your video?  Ask that question before you title the video. 

For example, if you have a cool burnout video, which title do you think is better optimized?

1. My best friend Joey's burnout
2. Nissan 370Z Awesome Burnout

Probably No.2 right?  

Because most likely someone will search with keywords such as "burnout" and "Nissan 370Z" than "my best friend Joey".  You're odds are better that way.  

As for the descriptions, make them as detailed as possible because again the algorithm will read through the description.  Include live links to sub, other videos or playlists, your blog or website and don't forget the social media links.  

Check out the description on one of our videos and feel free to use it as a template for your own videos. 

Nissan GT-R Track Pack Tsukuba Time Attack - Hot Version 115
Nissan GT-R Track Pack Tsukuba Time Attack - Hot Version 115

Lastly let's talk about keywords too. 

Keywords do not appear on YouTube but they are very important for SEO.

When you upload a video, there is a box to fill out keywords RELEVANT to your video.

It's very important to fill out keywords because without them the YouTube software is missing vital information about your video and when it should be displayed.  Do not fill in keywords that have nothing to do with your video just to get placement.  Gaming the system always result in losing.  We have seen some cases where videos with irrelevant videos have been taken down.  

Most people don't know what they are searching for.  

That's why keywords are important.  Keywords help the software link search queries to certain videos.  A YouTube user doesn't know you have a Nissan 370Z nor your best friend Joey.  But with proper keywords, your video can appear when someone is searching for a 370Z or a burnout video on YouTube.  

For the above Nissan GT-R video by GTChannel, the appropriate keywords would be "nissan gt-r", "track pack", "tsukuba circuit", "time attack", "hot version", "keiichi tsuchiya" and such.  Note that these are all relevant keywords that would help users find this video.  

Go search "gt-r track pack" on YouTube.  This video came up 2nd when we searched.

You want to be on the first page when someone searches for that keyword!

It's never too late to SEO. Go into your YouTube Video Manager and start optimizing your past videos.  Experiment with different titles, descriptions and keywords.  

Go do it now!

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